Optimizing your website to obtain a high search engine position is what SEO is all about. It is reported that 65% of all websites visited start with a search from a search engine.
For people to find your site through a search engine, the site will require a high Search Engine Results Position (SERP). This means when they search keyword phrases like “Your Product Name”, they will find your website on the first page of the search engine results. Ending up on the 10th page of a search engine will not get you any traffic.