Cosmetic Makeup and Beauty


Ruute Cosmetics

Ruute Cosmetics came to us to help with their insertion into the US market.   Ruute is a European brand with a uniquely European flair.  Our task was to take their creative and quirky brand and introduce it to the American People.  A ruute.co  website was created for the US brand as well.

Logo and Brand Creation

Higher Site produced two logos.  One moniker UU logo as well as the scripted full name logo.

Bold Colors and Photography

The goal was to capture the bold, colorful, and powerful style and re-brand that in a modern updated way.  The photography is bold and bright.  The creative use of color was intentional.

Product Development and Sales

The Logos were placed on cosmetic products for the US launch of the brand.

Ruute Gallery